Software Development

We have dedicated R&D center that write components on top of the available software to make our software development an edge over others.

Web Programming

Our Web programmers are professionals who have immense knowledge about the field and have years of experience.

Software Consulting

We have helped many companies to find what is the best process to adopt when developing medium to large software applications.

Web Development

We specialize in premium quality web designing for the website design industry.

Dynamic Web Designing

Our web architects have experience creating features from scratch or integrating third party products to existing websites.

Apr 21, 2012

Web Designing – Its Basics

Web designing is one thing which is huge and complicated and new technologies and innovations coming up each day, it is making it all-the-more complicated. There are certain rules that stand tall for all changes and time.

Below are given some basics of web designing:

Most web designers of reputed software development or web development companies consider limiting sizes of images to 10-12Kb and you should do the same. Larger image files make web pages load slower and people are still intolerant of slow loading websites. Therefore, while inserting images in a website, you should make sure that you optimize it to the fullest.

The images you put up on your website should be relevant to the content and the reason why it has been put there. As for example, if you put up pictures of dog and horses in a website of a software development company that deals with web application development or custom software development. The only exception to the rule is when the website is about photography. Try not to use blinking images or moving images. They only annoy visitors.

In terms of layout, always use standard layouts. There are website that use multiple frames on a single page while another section of websites use the horizontal toolbar so that users can read the full content of the web page. In both cases, users get annoyed. Instead of such approaches of web designs, you can use the three column layouts.

Yet another important element is the White-space. This one determines how acceptable the look of your website is. But restrained or more-than-limit use of white-space can have contrasting result.

The main role of graphics in a website is for the look and feel. It plays a great role to those internet users who go for the looks of a website rather than the content.


One thing that most web developers of reputed software development companies stick to is to use Serif font for the headlines and Sans-Serif for the main content of the website. This is because on computer monitors with low screen resolutions, Sans-Serif fonts are easily readable. However, if Serif fonts are used for the main content of the website, it can be unreadable due to blurred effect.

You should also avoid using different types of font on your website. It can be fun putting different fonts but that is one sign that you are still a rookie. It is recommended by web developers as well as SEO professionals that a maximum of three font types should be used in a website. One can be used for the headings, the second for the main content and the third for highlighting important information within the main content.

It is also advised that you should stick to standard font families. Verdana, Geneva, Arial and Helvetica are recommended for they make the website look better.

There are more rules to better web development techniques. Visit back to know more.

Apr 18, 2012

Social Networking and Its Benefits for a Business

Who in this world of today doesn’t know what Social networking is? Everyone has heard about Facebook, MySpace, LinkedIn, Twitter, etc. Social Networking came into being as a form of keeping in touch with friends and people around the world. However, it doesn’t take long for business enthusiasts to make it a place for expanding their business. Search Engine Optimization professionals also use the social networking platform to help sites to gain ranking on search engines. In short, it is up to the type of user that defines the importance of SN. It has now become a buzzing place for people to expand business and explore more on business ventures and ideas.
Business companies have a lot to gain from these websites by using them as a platform to establish their presence to millions of internet users worldwide. The plus point here is that, no company needs to invest a lot on achieving this goal of attaining popularity through Social Networking websites. Below are listed some of the benefits businesses can gain from it.

  • Effective communication with existing and potential clients and at the same time, remain accessible to large number of audience.
  • Promotion of business to people from around the world regardless of any geographical boundaries and difference in time. If you have your software development company in the United States, you can get your company known to all customers around the world. This is another work of Search Engine Optimization professionals which you can do easily.
  • Recruiting employees is never that efficient and easy. Employees can be recruited from a pool of talented professionals and this is done through effective market research.
  • Marketing can be cost-effective for small scale businesses which can be done with limited financial resources by placing businesses before the global market with millions of potential customers from across the world.
These sites are based on human interactions and relationships and the bond hence formed is way-more stronger and impacting than other modes of interactions. This allows business owners to connect directly with end-users and they can be exiting clients, probable employees or potential customers. Therefore, the information passed through this means is more effective and relevant as in comparison to other modes.

Customers don’t go for the cheapest or the best manufacturer but they’d rather go for products and services from companies they trust. As for example, there are thousands of cheap mobile phones manufactured by various companies but people go for manufacturers like Nokia and Samsung. This is because these companies have already established their trust on everyone. Therefore, it is a necessity to establish a good social relationship and this can be done through social networking websites. You can do this yourself or you can hire a software development company or an SEO professional.

But there are things companies should be careful of while attempting to establish a good social relationship. They need to be real careful about the mechanisms and the manner they employ. People prefer to be dealing with relevant conversation when they are online rather than being bombarded with sales pitch and blatant marketing practices. Therefore, it is better that you should not let people know that you are marketing even though you are.